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High-Efficiency Whitening Environmentally Friendly Titanium Dioxide Anatase for Coatings

Introducing Titanium Dioxide Rutile JTR-777 - the premier choice for enhancing the quality of your profiles, PVC pipes, master batches, and plastics.
Our premium Rutile Titanium Dioxide JTR-777 is engineered to deliver exceptional performance and quality, making it the ideal solution for master batch, plastic, and pipe manufacturing processes.
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  • JTR-777

  • JINTAI


Product Overview


This environmentally friendly anatase titanium dioxide represents a breakthrough in sustainable pigment technology, specifically engineered for high-performance coating applications. Combining exceptional whitening efficiency with eco-conscious manufacturing, this product features a TiO₂ content of ≥97.5% and a proprietary surface treatment that eliminates hazardous heavy metals and volatile organic compounds (VOCs). Certified under EU REACH regulations (EC 1907/2006) and compliant with RoHS standards, it meets the strictest global environmental requirements for coatings used in residential, commercial, and institutional buildings. Its optimized particle morphology (average size 0.27μm) ensures superior light scattering, delivering brilliant whiteness while reducing pigment consumption compared to conventional anatase grades.


Product Features


Enhanced Whitening Efficiency

With a whiteness value exceeding 97% and an L* value of 98.0, this titanium dioxide provides exceptional brightness that enhances coating aesthetics and color intensity. Its narrow particle size distribution (0.25-0.29μm) maximizes light reflection, requiring 10-15% lower loading than standard anatase pigments to achieve equivalent opacity. This not only reduces raw material costs but also lowers the environmental footprint of coating formulations through reduced pigment usage.


VOC-Free Surface Treatment

Unlike traditional titanium dioxide pigments that use hazardous organic coatings, this product employs an innovative water-based surface modification process free from VOCs and alkylphenol ethoxylates (APEs). This makes it ideal for low-VOC and zero-VOC coating formulations that comply with strict environmental regulations such as LEED and Green Building standards. The treatment enhances dispersion stability without compromising eco-friendly credentials.


Excellent Durability in Interior Environments

While optimized for interior use, this anatase titanium dioxide demonstrates superior resistance to discoloration from ambient light and humidity compared to conventional grades. Accelerated aging tests show less than 2% color change after 1,000 hours of exposure to indoor lighting and temperature cycles (10-40°C), ensuring long-lasting finish integrity in high-traffic interior spaces.


Product Uses


Low-VOC Architectural Coatings

This environmentally friendly titanium dioxide is the premier choice for formulating low-VOC emulsion paints for interior walls, ceilings, and trim in green building projects. Its compatibility with acrylic, styrene-acrylic, and water-based alkyd binders allows paint manufacturers to achieve VOC levels below 50g/L while maintaining excellent hiding power and finish quality. It meets the requirements of major green building certification programs including BREEAM and DGNB.


Sustainable Wood Coatings

In water-based wood finishes and furniture coatings, this pigment provides brilliant white base coats and opaque colorants with minimal environmental impact. Its fine particle size ensures smooth application and uniform coverage on various wood substrates, enhancing grain visibility when used in tinted formulations. The VOC-free treatment eliminates harmful emissions during both application and curing, improving indoor air quality.


Eco-Friendly Industrial Coatings

For interior industrial coatings such as machinery enamels, equipment finishes, and warehouse floor coatings, this titanium dioxide delivers durable, bright finishes with reduced environmental impact. It maintains color stability even in environments exposed to oils, cleaning agents, and moderate temperature fluctuations, making it suitable for sustainable manufacturing facilities and food processing plants.


FAQ


What environmental certifications does this product hold?

This titanium dioxide is fully compliant with EU REACH (EC 1907/2006) registration through the TDIC consortium and meets RoHS requirements for hazardous substance restrictions. It is also certified under the GREENGUARD Gold standard for low chemical emissions, making it suitable for sensitive environments like schools, hospitals, and childcare facilities.


How does its whitening efficiency compare to rutile grades?

While rutile titanium dioxide offers superior weather resistance, this anatase grade provides comparable whiteness (97% vs. typical rutile 97-98%) for interior applications at 20-30% lower cost. Its optimized particle structure ensures that light scattering efficiency is maximized for indoor lighting conditions, delivering excellent visual performance in architectural settings.


Can it be used in both water-based and solvent-based coatings?

While primarily optimized for water-based systems to leverage its eco-friendly properties, it can be used in solvent-based coatings with appropriate dispersion agents. However, its VOC-free surface treatment performs best in aqueous formulations where it contributes to lower overall VOC counts in the final coating product.


What is the impact on coating drying time?

The pigment's excellent dispersion properties actually accelerate drying times in water-based coatings by up to 15% compared to conventional anatase grades. This is due to its optimized particle packing, which allows more efficient water evaporation during the curing process without compromising film integrity.



JTR-777

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